Data Use and Privacy

(Effective 9/28/17)

Our goal is to help health care organizations improve patient outcomes and succeed in the Quality Payment Program. The ValView  MIPS Estimator allows you plan for better patient care and achieve the highest possible reimbursement from the Centers for Medicare & Medicaid Services. We are committed to respecting your privacy and keeping your data safe.

What we collect and how we use your data

We only collect data that is useful to improving clinician success in the Quality Payment Program. Use of the ValView MIPS Estimator requires entry of some information that may be considered sensitive (name, email address, physical address, information you input to use the services, etc.). ValView uses your MIPS Estimator data to help you succeed in the Quality Payment Program, to provide you with the best experience possible, and to improve the MIPS Estimator service. Here are some examples:

  • Contact information may be used to send you notifications about new features, improvements or other changes for the MIPS Estimator.
  • Data is used to improve the MIPS Estimator tool and to understand collectively how clinicians are planning to participate in the MIPS program.
  • Aggregated, de-identified data that does not identify you may be used to inform the health community about trends; for marketing and promotional use; or for sale to interested audiences. The process of de-identification mitigates privacy risks and supports the secondary use of data for benchmarking, policy assessment, and other endeavors.

We may be obligated to disclose information you provide to us in certain circumstances, including but not limited to:

  • When we are required by law, a court or administrative agency order, other government entity, or court rules regarding production of records;
  • When we have reasonable grounds to believe that use or disclosure is necessary to protect the rights, privacy, property, or safety of any other person or organization;
  • When we have reasonable grounds to believe that the information relates to a breach of agreement or online policy, or violation of law has been, is being, or is about to be committed;
  • When it is necessary for fraud protection, risk reduction, or the establishment or collection of funds owed to us;
  • For other reasons not restricted or otherwise required by laws, rules, regulation, or order.

If we sell or transfer substantially all of our assets, or in the event of a change in control, merger, consolidation, or organization restructuring, you authorize us to transfer your data, subject to the terms of this Notice.

ValView does not allow third parties to collect personally identifiable information through this website. ValView does not disclose, give, sell, or transfer identifiable data to third parties unless you have provided explicit permission to share this data.

How long we save your data

We store your data for as long as you maintain a MIPS Estimator account, and store backup copies as described below.

How to edit or modify data

Data that you provide through the MIPS Estimator can be modified when you log into your user account. If you remove data from your MIPS Estimator account, it will no longer appear to you. Backups of that data will remain associated with your MIPS Estimator account and in our archive servers.

How to deactivate your MIPS Estimator account

You can deactivate your MIPS Estimator account by contacting ValView. When you do, data that can identify you will be removed from the MIPS Estimator tool. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. MarsdenAdvisors may continue to use your de-identified data after you deactivate your account.

Log files

Like most websites, ValView collects statistical information about website visitors using log files. Log files include information such as Internet protocol (IP) addresses, Internet service provider (ISP), referring or exit pages, platform type (e.g., Windows or Mac), date and time stamp, and number of clicks. This information does not include nor is it linked to personally identifiable information.

Links to other websites

The ValView MIPS Estimator contains links to other websites, not owned or controlled by ValView that we think might be useful to you. ValView is not responsible for the information practices of other website owners, including those to which our website offers direct links.

How does ValView keep my data safe?

We always take the security of your data seriously. The ValView MIPS Estimator uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact MarsdenAdvisors using the chat form on this site.

We are an American organization, so we follow U.S. law

The MIPS Estimator is directed towards users who live in the United States. By using the site, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States, and the State of Minnesota.

California privacy rights/do not track disclosures

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosures of your personal information to third parties for their direct marketing purposes. To make such a request, please contact us.

Some web browsers may transmit do-not-track signals to the websites with which you are communicating. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether you intend for these signals to be transmitted, or whether you even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals.


ValView may update our Data Use and Privacy Notice from time to time. When we change the notice in a material way, we’ll post a note on our website along with the updated notice. If you have any questions about this notice, the practices of this site, or your dealings with this site, use the chat feature on this site.